Local brand loyalty

September 24th, 2008

When it comes to outdoor clothing, I really don’t think it should matter whether it was manufactured in the UK or the US. Some people may think that outdoor clothing that is made in the UK is more suitable for UK climates, rather than clothes that are made abroad, but this is far from accurate.

Many top brands started off in the United States, but now they have a huge base in the United Kingdom and I doubt that many people would even realise which brands originated from which country. Some companies may start off small in one country, then expand and move their businesses to another country, so a brand that was once a UK brand, could now be thought of as a US brand name.

Regardless of where clothing is manufactured, if it is being marketed and sold in a particular country then it will be suitable for wear in that country. All aspects of clothing are considered when deciding which country to market them in, such as sizing, pricing and what sort of styles sell well in a certain country, as styles to tend to vary slightly of certain items in the UK and the US.

Some people are more patriotic and would prefer to only wear UK brands in the UK, in order to help support our industries and our economy, rather than helping out another country, but on the whole, I really don’t think that people mind whether they wear UK or US clothing and certainly do not judge other people for wearing American brands in the UK. American brands are widely advertised and are big business all around the world, not just in the US or UK, so it is acceptable for people all around the world to wear US brands if they want to.

When you see a brand you like, it is all about the style and the fashion statement, not about the country in which it was manufactured. So, if Haglofs is your favourite brand then buy their clothing, regardless of whatever anyone else says. Which country that a brand of clothing originates from is not usually the first thing that comes to mind when making a purchase and it is unlikely to change the minds of the majority of consumers.

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