I work in the fashion industry and it is definitely true that more and more women are buying clothes over the Internet. This is made even easier when shops allow customers to return items bought over the Internet, to their High Street shops. Thus avoiding costly charges and timely Post Office trips if items need to be returned.
Shops are even encouraging shoppers to buy over the Internet by creating ranges that are largely only available from their websites such as the Wallis Limited collection that is only available in a few selected stores and online.
It is important to remember that many shoppers don’t like or don’t have the time to try things on in store fitting rooms and so buy with the intention of trying it on at home and returning the item if it doesn’t fit properly or they decide they don’t like it which is essentially what the Internet does.
With the increasing cost of parking in city centres, it isn’t surprising that many people are turning to the Internet for their fashion needs and it is becoming increasingly easy, convenient and safe to do so.
